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Chocolate letters

Welcome to a world full of delicious chocolate letters! For Dutch people, even those living abroad, Sinterklaas isn’t complete without the famous chocolate letter. Discover the history of the chocolate letter, learn about the different varieties, and watch the fun video from Het Klokhuis on how chocolate letters are made. You can order Dutch groceries online at Mr. Dutch Food, so Sinterklaas can be celebrated from afar. Does your mouth already start to water?

Buy chocolate letters at Mr. Dutch Food

Have you emigrated from the Netherlands? Or do you live and/or work in another European country and want to celebrate Sinterklaas with delicious chocolate letters? Can’t find chocolate letters where you live? Want these products where you are now? You can! Order these products through Mr. Dutch Food.

You can order all kinds of chocolate letters, as well as other Dutch products, via Mr. Dutch Food. The selection is enormous. You can choose products on the Dutch store’s website(s). We will collect the products for you from the chosen store(s) and ship them carefully packaged to you, anywhere in the EU.

How to order?

Mr. Dutch Food delivers Dutch products to individuals and businesses.

For larger quantities, you can also count on us. You can order chocolate letters for business purposes, making a warm gesture toward clients and employees. We can also supply from wholesalers such as Sligro and Makro. Contact us for more information.

Popular chocolate letters brands

Chocolate letters are available from various brands. The best-selling brands in the Netherlands include:

Tony Chocolonely Chocolate letter S white
Tony's Chocolonely

Tony’s offers fair-trade chocolate letters in exciting flavors like milk-caramel-sea salt and dark-almond-sea salt. They are sustainably produced and committed to fighting slavery in the chocolate industry.

Verkade dark chocolate letter A
Verkade

Verkade is known for its pure Dutch chocolate and offers a smaller selection of chocolate letters in milk, dark, and white varieties, with an accessible and creamy taste.

Hema chocolate letter pure pecan raisin
Hema

HEMA has a wide range of chocolate letters, from classic to hand-decorated. For example this HEMA’s chocolate letter S pure pecan raisin.

Plus chocolate letter milk caramel sea salt
Supermarkt huismerken

Albert Heijn, Jumbo and PLUS each offer their own brand of chocolate letters, with a good balance between quality and price.

The history of chocolate letters

Tin of Droste Cocoa with Droste effect

The chocolate letter has a fascinating history dating back to the 19th century. Before chocolate letters became popular, letters were often made from bread dough. Bakers used these dough letters to decorate gifts, especially around Sinterklaas, crafting unique gifts for their customers. Each letter was meant to represent the initials of the recipient, a tradition that still lives on today.

Chocolate letters as we know them today gained popularity only in the 20th century, when chocolate became more affordable and manufacturers like Droste began producing them. Droste, known for the “Droste effect” (the image of a nurse holding a box that depicts herself), played an important role in the commercialization of chocolate letters. Since then, chocolate letters have become an indispensable Sinterklaas gift.

Regulations around chocolate letters have also shaped their development. For example, in the Netherlands, letters cannot weigh more than 200 grams to ensure they can be molded easily and remain evenly shaped. This facilitates the mass production of uniformly shaped letters, available everywhere from Albert Heijn to specialty shops.

Varieties

Chocolate letters come in many forms and flavors. There are dark, milk, and white chocolate varieties, as well as different sizes, from small 40-gram letters to luxury chocolate letters. At Mr. Dutch Food, you can order all types, such as:

Albert Heijn milk chocolate letter X
Regular chocolate letters

Made from dark, milk, and white chocolate. Hema and Albert Heijn offer all letters of the alphabet (while supplies last).

Jumbo chocolate letter S stracciatella white
Special flavors and variations

Think caramel-sea salt, confetti, speculaas, stracciatella, marzipan and "milk chocolate pepper nut foam candy". Jumbo offers a wide range of flavors.

Hema luxe chocolate letter H
Luxury chocolate letters

Hema, among others, offers hand-decorated chocolate letters weighing up to 200 grams, perfect for enjoying a longer, more intense chocolate experience.

Shoe letter S milk chocolate
Shoe letters

A smaller version of the chocolate letter, weighing 40 grams. These are almost always available in the letter "S" and are perfect for putting in a shoe as a small gift!

Jumbo mini chocolate letters
Mini chocolate letters

Can’t decide? Get a pack with various small letters in milk and dark chocolate, like those from Jumbo. Great for sharing and perfect as a snack.

Tony Chocolonely Milk Chocolate letter Q
Fair trade chocolate letters

Brands like Tony's Chocolonely offer fair-trade chocolate letters, made with ethically sourced cocoa to support sustainable agriculture and fair trade.

Your Organic Nature vegan chocolate letter S
Vegan chocolate letters

For those who avoid animal products, vegan chocolate letters are available, made with only plant-based ingredients, such as these from Albert Heijn.

Some advantages of Mr. Dutch Food

Shopping at Dutch supermarkets - Service rates
Large assortiment

A large assortment of Dutch supermarkets is available for you. Around Sinterklaas time, a large assortment of chocolate letters is available.​

Rates - 40% discount at Dutch stores
Take advantage of store promotions!

Buy one, get one free at Jumbo? 50% off at Albert Heijn? Most stores have different promotions every week. Take advantage of the store promotions!

Bernard van der Linden, Mr. Dutch Food
Always personal contact

You can call, email, chat or WhatsApp us for all your questions or requests. If there's an issue with your order, we'll personally contact you.

Shopping at Dutch stores
Combine orders of different stores

Do you want products from different Dutch stores or even webshops? We collect them and ship them in one box to you, so you only pay shipping costs once.

How are chocolate letters made?

This fun Dutch speaking video from Het Klokhuis explains how chocolate letters are made in the chocolate factory.

Chocolate letters abroad

Looking for affordable or luxury chocolate letters? Request a quote from Mr. Dutch Food and enjoy this delightful tradition, wherever you are in the EU. Make Sinterklaas complete and keep the chocolate letter tradition alive. Order your favorite chocolate letters today from Mr. Dutch Food and savor this Sinterklaas treat, even abroad!

Sinterklaas sweets

Frequently Asked Questions
about chocolate letters

You can order chocolate letters from supermarkets like Jumbo, Albert Heijn, Plus, or the organic store Ekoplaza. Click the links below to visit these stores’ websites and fill your cart. Then, you can share your cart with Mr. Dutch Food. See the Order instructions page for details on how to do this.

Buy chocolate letters from Jumbo

Buy chocolate letters from Albert Heijn

Buy chocolate letters from Plus

Buy chocolate letters from Ekoplaza

For larger quantities, we can also assist. We offer chocolate letters from wholesalers like Sligro and Makro as well. Contact us for more information.

Chocolate letters began as a way to personalize gifts, with the letter symbolizing the recipient’s initial. They became popular in the Netherlands in the 19th century and have become an essential part of Sinterklaas celebrations.

Yes, many stores now offer vegan chocolate letters, often made with cocoa butter and without dairy. Always check the label, or opt for special vegan options at stores like Albert Heijn and Ekoplaza, which carry an expanding range of vegan products.

For example the vegan letter hazelnut from Albert Heijn:

Albert Heijn vegan chocolate letter S hazelnut

Absolutely! Various brands and stores, including Tony’s Chocolonely, offer fair trade chocolate letters made with ethically sourced cocoa to support sustainable farming and fair trade practices. These are available at stores like Albert Heijn.

Tony Chocolonely Chocolate letter S white

Order chocolate letters and other
Sinterklaas products from:

Chocolate Letters are widely available in the Netherlands during autumn, leading up to Sinterklaas on December 5. As a Dutch expat, finding them abroad can be challenging. Fortunately, Mr. Dutch Food offers a wide selection of Dutch chocolate letters for you to order, wherever you live in the EU.